OVERVIEW
This session will provide an understanding of the components and process involved in the development of a Strategic Marketing Practice. Learn how to position your Architectural practice for success with Brand, Marketing and Communication Strategies that consistently, efficiently and effectively communicate the unique value your firm offers to prospective clients. Participants will understand how to apply Marketing Tools and develop their business.
With a hands-on case study, participants will employ critical thinking to develop realistic and effective strategic action within an architect’s world.

 LEARNING OBJECTIVES

1. Identify a compelling and competitive position in the marketplace that address your strategic, financial and lifestyle objectives.
2. Develop a Positioning Statement that communicates the unique value you offer to prospective clients.
3. Create a Brand Strategy including a tagline, logo and professional image that leverage your firm’s core competencies.
4. Identify the most appropriate Marketing Strategy (Internet Strategy, Public Relation Campaign, Brochures, Newsletters etc) to promote your office.  
5. Maximize your marketing investment with a Communication Strategy that effectively influences choice.

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