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Update on the OAA Website Redesign

New Site to Launch in February

The OAA Website continues to proceed with an expected launch of February 2020. After several months of input from the membership (including workshops, surveys and meetings), and the completion of a thorough website audit, the redesign continues as the Association works with the consortium of Enginess and Sputnik. 

The Association’s main communications vehicle, the current site was somewhat outdated in its structure, use of technology and presentation of content. In March 2018, the OAA requested Expressions of Interest from Ontario-based, qualified, creative and expert website development and design companies to complete an audit and redesign—the consortium of Enginess and Sputnik was chosen. Main priorities include:

  • updating accessibility considerations to ensure Ontarians with Disabilities Act (AODA) standards are met;
  • restructuring the site to better meet the objectives of member support and public awareness, creating a clear distinction between public and member content;
  • conducting a content audit and technology review to create a framework for the modifications to the site and in anticipation of future technologies, platforms and social media;
  • updating the content management system to increase efficiency and align with design standards;
  • presenting information in a dynamic, engaging and user-friendly manner; and
  • assessing the design of a bilingual website. 

After several months of input from OAA members (including workshops, surveys and meetings), and the completion of a thorough website audit, the redesign continues as the Association works with the consortium of Enginess and Sputnik along with the OAA Website Sub-Committee: Amir Azadeh, Vanessa Fong, Joël León and Sadeq Sadeq. Last month, preliminary visual designs were shared with members of the OAA Council and work proceeds on various components of the site. 

Among the major changes include a streamlined membership directory that forgoes posted profiles but includes disciplinary actions, an integrated calendar for ConEd and other industry events and different content for signed-in members and the general public. Future editions of OAA News will continue to update members on the progress being made. 

The website’s relaunch in February will coincide with the unveiling of the new OAA logo, as created by Leo Burnett Canada, a graphic design firm specializing in visual identity, which was chosen through a quality-based selection (QBS) process by the OAA Logo Sub-Committee: Amir Azadeh, Vanessa Fong, Kathleen Kurtin and Joël León.

We need your continued input as we work to refine the user experience and usability on the OAA Website. If you would like to participate in future user experience reviews, please e-mail Tamara King, Administrator, Website and Communications.